Website redesign cost depends mostly on how much of the site changes. Published guides put a basic small business redesign at about $2,000 to $10,000, with agency work on larger or more complex sites running to $15,000 to $45,000 or more. Those figures come from companies that sell redesigns, so treat them as a rough map and not a price list.
This post explains what sits behind those numbers, which costs people forget, and how to set a budget before you ask for quotes.
What does a website redesign usually cost?
The guides we read do not agree, which is useful in itself, because it shows how much depends on the project. These are the ranges they give.
- A simple site of about 5 to 10 pages: roughly $3,000 to $8,000 in one 2026 industry table.
- Most small and mid-size business redesigns: about $3,500 to $10,000 in one guide, and $2,000 to $10,000 for basic redesigns in another.
- A Webflow agency guide for 2026 gives 2,000 to 15,000 pounds as the typical span, and says 5,000 to 12,000 pounds covers most small business sites of 10 to 25 pages.
- A basic site from a freelancer: $5,000 to $10,000 in one guide. A professional agency site: $15,000 to $35,000.
- A professional services firm, a software company, or an established business-to-business site with a standard page count and a few integrations: $20,000 to $45,000 in one estimate.
- Online store redesigns: $2,000 to $20,000 or more.
The spread is wide because the same word, redesign, covers a fresh coat of paint on an existing site and a full rebuild on a new platform.
What makes a redesign cost more?
Page count. Every page needs to be designed, rebuilt, and checked. A 10-page site and a 100-page site are different projects.
How much changes. Updating the look of the same pages is cheaper than reorganising the site, rewriting the content, and moving to a new platform.
Features and integrations. Forms, bookings, member logins, payment systems, and connections to a CRM or accounting tool each need building and testing.
Content. New copy, new photographs, and new video are often priced separately from the design.
Moving platforms. Going from an old theme to a new WordPress build, from WordPress to a custom site, or into Shopify means moving content and checking that everything survives the trip.
Search protection. A careful redesign maps every old address to its new one and carries titles and descriptions across. That work takes time, and it is what protects the traffic you already have.
Who does it. A freelancer, a small studio, and a large agency price differently and offer different amounts of planning, testing, and support.
What do people forget to budget for?
One guide estimates that copywriting, photography, hosting, the domain, and maintenance add 20 to 40 percent to a base estimate. Before you set a budget, list these.
- Content writing and editing
- Photography or illustration
- Hosting and domain renewals
- Paid plugins, tools, or software licences
- Redirect planning and search monitoring after launch
- Training for your team if they will edit the site
- Ongoing website maintenance
- Your own time, since good redesigns need decisions from you at every stage
Should you redesign or start again?
If your content, brand, and search traffic are worth keeping, a redesign builds on them. If the business has changed so much that little of the current site still fits, a new build can make more sense. A short audit of what you have will tell you which, and a provider who looks at your analytics and search data before quoting is worth more than one who quotes from a phone call. Our guide to how much a website costs covers the wider budget.
How do you budget before you ask for quotes?
- List the pages you have and the pages you want, and note which ones bring in visitors today.
- Write down what the site should do for you: collect enquiries, sell products, support customers, recruit staff.
- Decide who writes the content and who supplies images.
- Note every tool the site needs to connect to.
- Ask two or three providers to quote against the same list.
If the quotes differ widely, ask each provider what is included. Differences usually come from scope, not from one provider being careless.
What does a redesign cost in practice?
Published ranges are easier to understand once you see how the same drivers play out in different projects. These three examples are illustrative, not quotes.
Imagine a services business with a 12-page site that wants a new look on the same platform. The work is a fresh design, rebuilt templates, and checking that every page still works. Page count is small and nothing moves platforms, so cost sits at the lower end of the ranges above.
Now imagine a company with 40 pages and a blog that wants to move from an old theme to a new platform. The design is only part of the job. Someone has to move content, map old addresses to new ones, and test the result. The same design effort now comes with migration and search protection on top, and the price rises accordingly.
Finally, imagine an online store with a few hundred products that wants a new checkout and a faster build. Product data, payments, and ongoing running costs enter the picture, and so do the integrations that connect the store to stock and shipping. Store redesigns appear at the top of the published ranges for exactly this reason.
Is it cheaper to redesign in stages?
Often, yes, and it also reduces risk. You can start with the pages that bring in the most visitors and enquiries, such as the home page, the main service pages, and the contact page, and bring the rest across later. Staging spreads the cost, lets you see results before you commit more, and means a problem in one stage does not affect the whole site. The trade-off is a period when old and new pages sit side by side, so the design needs to be planned to feel consistent.
Should you pay a fixed price or by time?
A fixed price gives you certainty about the total, which suits projects with a clear scope. The provider takes on the risk of surprises, so they will price in some margin and will resist scope changes. Time-based pricing suits projects where the scope is unclear or likely to change, since you pay for the work actually done. It needs trust and good reporting, because the final cost depends on how the project goes.
Many projects blend the two: a fixed price for a defined first phase, followed by time-based work for extras. Whichever you choose, ask what happens when scope changes and how changes are priced, and get the answer in writing.
How can you lower the cost without lowering the quality?
- Supply the content yourself, or agree early who will write it.
- Cut pages that nobody visits instead of rebuilding them.
- Choose a platform your team already knows, or one that offers the features you need without custom work.
- Gather your logo, brand colours, and photographs before the project begins.
- Make decisions quickly. Delays in feedback are expensive in every kind of project.
- Plan the redesign in stages if the budget is tight.
Quick answers
How long does a website redesign take?
Scope sets the timeline. A small site with a new design on the same platform is quicker than a large site, and moving to a new platform adds time for migration and testing. Ask any provider for a written schedule with dates for design, build, content, and launch, and check what they need from you and by when.
Will a redesign hurt my search rankings?
It can, mainly when pages move without redirects or content that ranked disappears. A careful redesign maps every old address to a new one, keeps the content that earns traffic, carries titles and descriptions across, and checks search results after launch. Done that way, rankings usually recover quickly.
Is a redesign cheaper than building a new site?
Not always. A redesign is cheaper when the structure, content, and platform are sound and mostly need a new look. When the platform is outdated, the structure is wrong, or little of the content is worth keeping, a new build can cost about the same and give a better result. An audit before quoting settles which applies.
How we approach it
At Krylo, a redesign starts with an audit of what is working, followed by a plan that includes the redirect map, before any design begins. The proposal sets out the timeline, the deliverables, and transparent pricing. You can read how we handle it on our website redesign services page, or talk to us about your site. If you want a step-by-step view of the work itself, see our website redesign checklist.