A website redesign checklist protects what your current site has earned while you change everything else. Rankings are usually lost when pages move without redirects, when content that ranked disappears, or when the new site is slower than the old one. Work through the list below in order: audit what exists, plan the new structure and its redirects, build and test, then launch and watch the results.<\/p>\n\n\n\n
Google's Core Web Vitals give targets: Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint within 200 milliseconds, and Cumulative Layout Shift below 0.1, measured at the 75th percentile of real visits.<\/p>\n\n\n\n
The most damaging one is changing addresses without redirects. Every page that moves needs a permanent redirect from its old address, or search engines and visitors reach an error page, and the ranking that page earned is lost.<\/p>\n\n\n\n
Close behind is dropping content that ranked. If a page brings in visitors, rewrite it carefully and keep its core. Do not delete it because it does not fit the new design.<\/p>\n\n\n\n
Launching with the staging block still on is another. A setting that keeps search engines out of the test site must be removed on launch, and a surprising number of launches forget. Check it first.<\/p>\n\n\n\n
Others to watch: a slower site than before, because heavy images and scripts came with the new design; forms that look fine but send no email; missing analytics, which leaves you unable to judge the result; and ignoring phones until the end.<\/p>\n\n\n\n
Redesigns stall when nobody can say yes. Name an owner for each decision. A business owner or manager approves goals, scope, and budget. A content owner approves the words and pictures. A technical contact approves hosting, redirects, and integrations. One person collects feedback and speaks for the business, so the provider gets a single clear answer instead of five opinions.<\/p>\n\n\n\n
If a removed page has a close replacement, redirect it there. If it has no equivalent but still earns visits or links, consider keeping a simplified version. If it truly has no value, it is fine to let it return a not found response, which tells search engines it is gone. Avoid redirecting every old page to the home page, since that confuses visitors and search engines and usually adds nothing.<\/p>\n\n\n\n
Watch closely for the first few weeks, and keep checking for a few months. Search engines take time to process a changed site, so small movements in the first days are common. Look at the trend. If traffic or rankings on important pages stay down after the initial settling period, review your redirects, titles, and speed. Fix problems quickly, and keep your results next to the figures you recorded before launch. Our guides to website redesign cost<\/a> and what a UX audit is<\/a> cover the budget and the review that come before the build.<\/p>\n\n\n\n It depends on how many pages the site has, how much changes, and how fast feedback arrives. A small site takes less time than a large one, and a move to a new platform adds migration and testing. Ask for a written schedule with dates for design, build, content, and launch.<\/p>\n\n\n\n You do not need to notify anyone, but you should submit your updated sitemap in Google Search Console after launch and watch the reports for errors. The redirects you set up do the main work of carrying your old pages across.<\/p>\n\n\n\n Not necessarily. Starting with the pages that bring in the most visitors and enquiries spreads the cost and lowers risk. The rest can follow in stages, as long as the design stays consistent.<\/p>\n\n\n\n Our redesigns start with an audit and a redirect map before any design begins, and the proposal sets out the timeline, the deliverables, and transparent pricing. See our website redesign services<\/a>, or tell us about your site<\/a>.<\/p>\n\n\n\n A step-by-step website redesign checklist covering the audit, content, redirects, speed, accessibility, launch day and the weeks after, so you keep your search traffic.<\/p>\n","protected":false},"author":1,"featured_media":2013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[45,46,9,12],"class_list":["post-1013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design-and-development","tag-redesign-checklist","tag-seo-migration","tag-web-design","tag-website-redesign"],"_links":{"self":[{"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/posts\/1013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/comments?post=1013"}],"version-history":[{"count":1,"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/posts\/1013\/revisions"}],"predecessor-version":[{"id":2032,"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/posts\/1013\/revisions\/2032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/media\/2013"}],"wp:attachment":[{"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/media?parent=1013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/categories?post=1013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krylo.co\/insights\/wp-json\/wp\/v2\/tags?post=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Quick answers<\/h2>\n\n\n\n
How long does a website redesign take?<\/h3>\n\n\n\n
Do I need to tell Google about a redesign?<\/h3>\n\n\n\n
Should I redesign my whole site at once?<\/h3>\n\n\n\n
How Krylo runs a redesign<\/h2>\n\n\n\n
Sources<\/h2>\n\n\n\n
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